1. Provide compelling content, make sure each page in your website has something valuable to offer. It is more important than the design of the website.
2. Do not distract your visitors with flashy animations or sounds. Make sure you always keep your visitors' interests in mind. Do not design the site for yourself, design it for the people who are going to be using it.
3. No-body likes pop-up windows. Avoid using them at all costs, if you wish to keep visitors coming back to your site. Using pop-up windows are for your own benefit and you will just annoy the visitor. They also take longer to load.
4. Do not use background images. Many websites with background images are 'low quality' and usually user hostile. If you are going to use a background, make sure it's repeatable background and fits well with the rest of the content.
5. Give the visitor your site straight away by putting as few clicks between them and your information as possible. The more the visitor is forced to click around your site, the more it is likely they will abandon it.
6.Too much information on one page is bad. Try to limit the page length to about two screens full, to avoid visitors getting bored or annoyed with how much text have to read. And therefore will probably abandon your website.
7. You need to include a menu on every page of your website. To provide a way for your users to get back to the home page quickly. Do not put navigation links on the bottom of pages as users clearly dislike this. Always have the menu near the top of the page for easy access.
8. Visitors do not like waiting for websites to load. Always compress all of your images to reduce the loading time of your site, the faster the better, the longer the visitor has to wait the more likely they will leave before the website has finished loading.
9. Always use a spell checker on your website. As the majority of people who use the internet are literate, they will notice the errors and may care enough to leave your site.
10. Do not waste the visitor's time by having them hunt every page for how to contact you. Make sure you have a link at the top or bottom of every page, so the visitor can find how to contact you with ease. Usually having a link in the menu bar works best, as that should be on every page.
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